National Economics University
E-PhD Programme Seminar Series
Crafting Excellence: Tips from the Editors of the Journal of Global Marketing
for Publishing in High-Impact Journals
by
Dr. Ajay K. Manrai, Editor-in-Chief, Journal of Global Marketing,
Professor Emeritus of Marketing, University of Delaware, USA
Time and Venue
Time: 16:00 – 17:00
Date: Wednesday, 7th November 2025
Venue: Room 15.01, Level 15, Building A1, National Economics University
207 Giai Phong Road, Hanoi, Vietnam
Abstract
Publishing in high-quality academic journals is a critical milestone in a scholar’s career, yet the path to publication is often complex and competitive. This talk shares key insights and practical strategies drawn from editorial experience to help researchers improve their chances of success in the peer-review process. We will explore essential components of a strong manuscript, including developing original research questions, methodological rigor, coherent theoretical contributions, and clearly articulated managerial and societal relevance, especially within global marketing and international business. The session will also address common reasons for desk rejections and provide actionable tips on positioning a paper, responding effectively to reviewer feedback, and navigating the revise and-resubmit process. While examples reference the Journal of Global Marketing, the recommendations will be broadly relevant to various marketing and international business journals.
About presenter (short bio)
Dr. Ajay K. Manrai is Professor Emeritus of Marketing at the Alfred Lerner College of Business and Economics, University of Delaware. As Editor-in-Chief of the Journal of Global Marketing (Taylor & Francis), a Scopus Q1, Best Quartile journal with a 2024 Scopus CiteScore of 7.7 and a Clarivate ESCI Indexed journal with a Journal Impact Factor of 4.3 in 2024) and former President of the International Management Development Association (2010-2012), Professor Manrai is a marketing luminary ranked in the top 0.8% of scholars globally (ScholarGPS 2024). He holds a Ph.D. from the Kellogg School of Management at Northwestern University (ranked 31st in the 2025 World University Rankings), an MBA from the Indian Institute of Management, Ahmedabad, and a B.Tech in Mechanical Engineering from the Indian Institute of Technology, Delhi.
With over four decades of academic experience, Dr. Manrai has held faculty appointments at the Kellogg School, the Wharton School of the University of Pennsylvania (ranked 14th in the 2025 World University Rankings), and the University of Delaware’s Alfred Lerner College. He has authored over 150 peer-reviewed publications in high-impact journals, including Marketing Science (ABS 2024, 4*), Journal of Marketing Research (ABS 2024, 4*), Journal of International Marketing (ABS 2024: 3), Journal of Global Marketing, International Business Review (ABS 2024: 3), Journal of Business Research, and Psychometrika (ABS 2024: 3).
Dr. Manrai’s accolades reflect his impact, including the University-wide Excellence in Teaching Award (1994) and multiple Alfred Lerner College of Business and Economics MBA and EMBA Teaching Awards. As a global academic leader and mentor, he has traveled to over 150 countries across seven continents. He received a Fulbright-Nehru Senior Research Scholar grant (India, 2011) and continues to support the scholarly community through editorial leadership, mentorship, and international engagement
About series
This seminar series is part of the E-PhD Program at National Economics University. It targets PhD students, early-career researchers, and senior faculty who find interested in doing research in the areas of economics, business, management, and other inter-disciplinary fields of social science. The series is a platform for the wider research community to exchange ideas, networks and collaborations.
Contact details
Nguyen Hoang Linh
Seminar series coordinator
Room 15.01, Level 15, Building A1
Institute for Sustainable Development
National Economics University
207 Giai Phong Road, Hanoi, Vietnam
M: +84 9 63 45 56 43, Web: isd.neu.edu.vn
