{"id":16007,"date":"2026-01-02T11:12:18","date_gmt":"2026-01-02T04:12:18","guid":{"rendered":"https:\/\/isd.neu.edu.vn\/?p=16007"},"modified":"2026-01-15T11:18:57","modified_gmt":"2026-01-15T04:18:57","slug":"nghien-cuu-sinh-hoang-tuan-dung-bao-ve-luan-an-tien-si","status":"publish","type":"post","link":"https:\/\/isd.neu.edu.vn\/en\/nghien-cuu-sinh-hoang-tuan-dung-bao-ve-luan-an-tien-si\/","title":{"rendered":"Nghi\u00ean c\u1ee9u sinh Ho\u00e0ng Tu\u1ea5n D\u0169ng b\u1ea3o v\u1ec7 lu\u1eadn \u00e1n Ti\u1ebfn s\u0129"},"content":{"rendered":"

V\u00e0o 16h00 ng\u00e0y 20\/01\/2026 t\u1ea1i P501 Nh\u00e0 A2, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n t\u1ed5 ch\u1ee9c l\u1ec5 b\u1ea3o v\u1ec7 lu\u1eadn \u00e1n ti\u1ebfn s\u0129 cho NCS Ho\u00e0ng Tu\u1ea5n D\u0169ng, chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh (E-PHD), v\u1edbi \u0111\u1ec1 t\u00e0i: Determinants of green consumption behavior among Vietnamese Gen Z: The roles of ethics and need for status<\/em><\/p>\n\n\n\n

ORIGINAL CONTRIBUTIONS OF THE DISSERTATION<\/strong><\/p>\n\n\n\n

Dissertation title: Determinants of green consumption behavior among Vietnamese Gen Z: The roles of ethics and need for status<\/strong>
Specialization: Business Administration (E-PhD)        Specialization code: 9340101
PhD candidate: Hoang Tuan Dung<\/strong>
Supervisor(s): Prof.Dr. Nguyen Thi Tuyet Mai<\/strong>
Institution: National Economics University<\/p>\n\n\n\n

Original contributions on academic and theoretical aspects<\/strong><\/p>\n\n\n\n

The dissertation enriches existing theories of green consumption through two primary theoretical contributions.First, the study expands the application of the Hunt-Vitell\u2019s Theory of Ethics by empirically validating its core ethical reasoning process within the context of green purchasing. The findings demonstrates that both deontological and teleological evaluations significantly predict ethical judgment which, in turn, drives green purchase intention. This provides evidence for the relevance of ethical reasoning theory in explaining green consumption behavior. Second, the study introduces and tests the need for status construct as an additional motivational driver within the Hunt-Vitell framework. The results confirm that need for status operates as an independent and complementary path influencing green purchase intention, offering a novel perspective on green consumption behavior. This helps show that pro-environmental behavior may be guided not only by internalized ethical judgment but also by social aspiration and status signaling. The dissertation empirically teststhis integrated dual-path model using Structural Equation Modeling (SEM) with data collected from urban Vietnamese Gen Z consumers. The results confirm the coexistence of ethical and status-driven pathways in shaping green purchase intention in an emerging, status-conscious economy.<\/p>\n\n\n\n

Recommendations derived from the findings of the dissertation<\/strong><\/p>\n\n\n\n

The findings show that Vietnamese Gen Z consumers are primarily driven by teleological evaluation, focusing on tangible and social outcomes, with ethical judgment mediating behavior and need for status exerting a secondary but significant influence. For businesses, marketing should emphasize both practical benefits (e.g., health, savings, community impact) andstatus-based appeal of green products. Policymakers should highlight collective outcomes, strengthen eco-certification and affordability, and institutionalize recognition programs that link ethical action with prestige. Educational institutions should embed outcome-based sustainability learning, foster peer-led initiatives, and integrate sustainability into campus operations. Across sectors, strategies that align moral responsibility with social aspiration and reduce structural barriers can effectively translate Gen Z\u2019s ethical reasoning into consistent green behavior.<\/p>\n\n\n\n

Ngu\u1ed3n: Vi\u1ec7n \u0110T.S\u0110H<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

V\u00e0o 16h00 ng\u00e0y 20\/01\/2026 t\u1ea1i P501 Nh\u00e0 A2, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n t\u1ed5 ch\u1ee9c l\u1ec5 b\u1ea3o v\u1ec7 lu\u1eadn \u00e1n ti\u1ebfn s\u0129 cho NCS Ho\u00e0ng Tu\u1ea5n D\u0169ng, chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh (E-PHD), v\u1edbi \u0111\u1ec1 t\u00e0i: Determinants of green consumption behavior among Vietnamese Gen Z: The roles of ethics and need for status…<\/p>","protected":false},"author":3,"featured_media":14275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,54],"tags":[],"class_list":["post-16007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao-e-phd","category-tin-tuc-su-kien"],"_links":{"self":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/16007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=16007"}],"version-history":[{"count":1,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/16007\/revisions"}],"predecessor-version":[{"id":16008,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/16007\/revisions\/16008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/media\/14275"}],"wp:attachment":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=16007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=16007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=16007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}