{"id":15877,"date":"2025-11-08T14:41:19","date_gmt":"2025-11-08T07:41:19","guid":{"rendered":"https:\/\/isd.neu.edu.vn\/?p=15877"},"modified":"2025-11-14T14:54:19","modified_gmt":"2025-11-14T07:54:19","slug":"toa-dam-crafting-excellence-tips-from-the-editors-of-the-journal-of-global-marketing-chia-se-kinh-nghiem-xuat-ban-quoc-te-cung-giao-su-ajay-k-manrai","status":"publish","type":"post","link":"https:\/\/isd.neu.edu.vn\/en\/toa-dam-crafting-excellence-tips-from-the-editors-of-the-journal-of-global-marketing-chia-se-kinh-nghiem-xuat-ban-quoc-te-cung-giao-su-ajay-k-manrai\/","title":{"rendered":"T\u1ecda \u0111\u00e0m \u201cCrafting Excellence: Tips from the Editors of the Journal of Global Marketing\u201d \u2013 Chia s\u1ebb kinh nghi\u1ec7m xu\u1ea5t b\u1ea3n qu\u1ed1c t\u1ebf c\u00f9ng Gi\u00e1o s\u01b0 Ajay K. Manrai"},"content":{"rendered":"<p><em>Chi\u1ec1u ng\u00e0y 7\/11\/2025, t\u1ea1i ph\u00f2ng B102, t\u1ea7ng B1, t\u00f2a nh\u00e0 A2, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n \u0111\u00e3 di\u1ec5n ra bu\u1ed5i t\u1ecda \u0111\u00e0m trong khu\u00f4n kh\u1ed5 chu\u1ed7i E-PhD Programme Seminar Series v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cCrafting Excellence: Tips from the Editors of the Journal of Global Marketing \u2013 for Publishing in High-Impact Journals\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-2048x1536.jpg\" alt=\"\" class=\"wp-image-15879\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-2048x1536.jpg 2048w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-600x450.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-768x576.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-1536x1152.jpg 1536w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/quang-canh-16x12.jpg 16w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Quang c\u1ea3nh Bu\u1ed5i to\u1ea1 \u0111\u00e0m<\/em><\/p>\n\n\n\n<p>Di\u1ec5n gi\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 Gi\u00e1o s\u01b0 Ajay K. Manrai, T\u1ed5ng Bi\u00ean t\u1eadp T\u1ea1p ch\u00ed <em>Journal of Global Marketing<\/em>, Gi\u00e1o s\u01b0 danh d\u1ef1 ng\u00e0nh Marketing, \u0110\u1ea1i h\u1ecdc Delaware (Hoa K\u1ef3).<\/p>\n\n\n\n<p>V\u1ec1 ph\u00eda ban chuy\u00ean m\u00f4n Ch\u01b0\u01a1ng tr\u00ecnh E-PHD c\u00f3 GS.TS. Nguy\u1ec5n Th\u1ecb Tuy\u1ebft Mai, TS Nguy\u1ec5n Ho\u00e0ng Linh &#8211; Vi\u1ec7n PTBV, PGS.TS. Nguy\u1ec5n V\u0169 H\u00f9ng \u2013 T\u1ea1p Ch\u00ed Kinh t\u1ebf v\u00e0 Ph\u00e1t tri\u1ec3n, c\u00e1c Th\u1ea7y\/C\u00f4, c\u00f9ng c\u00e1c nghi\u00ean c\u1ee9u sinh, c\u00f9ng c\u00e1c \u0111\u1ea1i bi\u1ec3u c\u00f3 quan t\u00e2m tham d\u1ef1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-2048x1536.jpg\" alt=\"\" class=\"wp-image-15880\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-2048x1536.jpg 2048w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-600x450.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-768x576.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-1536x1152.jpg 1536w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-16x12.jpg 16w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Gi\u00e1o s\u01b0 Ajay K. Manrai, T\u1ed5ng Bi\u00ean t\u1eadp T\u1ea1p ch\u00ed Journal of Global Marketing<\/em><\/p>\n\n\n\n<p>Trong bu\u1ed5i chia s\u1ebb, Gi\u00e1o s\u01b0 Manrai \u0111\u00e3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n qu\u00fd b\u00e1u v\u1ec1 qu\u00e1 tr\u00ecnh xu\u1ea5t b\u1ea3n b\u00e0i b\u00e1o khoa h\u1ecdc tr\u00ean c\u00e1c t\u1ea1p ch\u00ed uy t\u00edn qu\u1ed1c t\u1ebf. \u00d4ng nh\u1ea5n m\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ea3m b\u1ea3o t\u00ednh nghi\u00eam ng\u1eb7t v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p, ph\u00e1t tri\u1ec3n \u0111\u00f3ng g\u00f3p l\u00fd thuy\u1ebft r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, di\u1ec5n gi\u1ea3 c\u0169ng chia s\u1ebb nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u00e0i b\u00e1o b\u1ecb t\u1eeb ch\u1ed1i \u1edf v\u00f2ng \u201cdesk rejection\u201d, c\u00e1ch th\u1ee9c tr\u1ea3 l\u1eddi ph\u1ea3n bi\u1ec7n hi\u1ec7u qu\u1ea3, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd trong qu\u00e1 tr\u00ecnh \u201crevise and resubmit\u201d. Nh\u1eefng chia s\u1ebb c\u1ee7a Gi\u00e1o s\u01b0 kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u trong l\u0129nh v\u1ef1c marketing m\u00e0 c\u00f2n mang t\u00ednh \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh kinh t\u1ebf, kinh doanh v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i li\u00ean ng\u00e0nh kh\u00e1c.<\/p>\n\n\n\n<p>Gi\u00e1o s\u01b0 Ajay K. Manrai l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ecdc gi\u1ea3 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, n\u1eb1m trong top 0,8% c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u to\u00e0n c\u1ea7u (ScholarGPS 2024). \u00d4ng c\u00f3 h\u01a1n 150 c\u00f4ng tr\u00ecnh c\u00f4ng b\u1ed1 tr\u00ean c\u00e1c t\u1ea1p ch\u00ed qu\u1ed1c t\u1ebf danh ti\u1ebfng nh\u01b0 <em>Marketing Science, Journal of Marketing Research, Journal of International Marketing<\/em>\u2026 V\u1edbi h\u01a1n 40 n\u0103m kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 nghi\u00ean c\u1ee9u, Gi\u00e1o s\u01b0 Manrai \u0111\u00e3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong c\u1ed9ng \u0111\u1ed3ng h\u1ecdc thu\u1eadt qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<p>Sau khi to\u1ea1 \u0111\u00e0m k\u1ebft th\u00fac, GS Ajay K. Manrai \u0111\u00e3 \u0111i tham quan quanh tr\u01b0\u1eddng v\u00e0 Vi\u1ec7n Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1197\" height=\"1142\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-tour-NEU.jpg\" alt=\"\" class=\"wp-image-15882\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-tour-NEU.jpg 1197w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-tour-NEU-600x572.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-tour-NEU-768x733.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/GS-tour-NEU-13x12.jpg 13w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"960\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/ISD.jpg\" alt=\"\" class=\"wp-image-15883\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/ISD.jpg 1398w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/ISD-600x412.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/ISD-768x527.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/ISD-18x12.jpg 18w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>GS. Ajay K. Manrai ch\u1ee5p \u1ea3nh l\u01b0u ni\u1ec7m c\u00f9ng c\u00e1c gi\u1ea3ng vi\u00ean NEU <\/em><\/p>\n\n\n\n<p>Chu\u1ed7i t\u1ecda \u0111\u00e0m E-PhD Programme Seminar Series do Vi\u1ec7n Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng \u2013\u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n t\u1ed5 ch\u1ee9c l\u00e0 di\u1ec5n \u0111\u00e0n h\u1ecdc thu\u1eadt d\u00e0nh cho nghi\u00ean c\u1ee9u sinh, gi\u1ea3ng vi\u00ean v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb trong c\u00e1c l\u0129nh v\u1ef1c kinh t\u1ebf, qu\u1ea3n tr\u1ecb v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i. Ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y trao \u0111\u1ed5i h\u1ecdc thu\u1eadt, k\u1ebft n\u1ed1i m\u1ea1ng l\u01b0\u1edbi nghi\u00ean c\u1ee9u v\u00e0 lan t\u1ecfa tinh th\u1ea7n h\u1ecdc t\u1eadp, s\u00e1ng t\u1ea1o trong c\u1ed9ng \u0111\u1ed3ng khoa h\u1ecdc.<\/p>\n\n\n\n<p><em>M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh t\u1ea1i bu\u1ed5i to\u1ea1 \u0111\u00e0m:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem.jpg\" alt=\"\" class=\"wp-image-15886\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem.jpg 1600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem-600x450.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem-768x576.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem-1536x1152.jpg 1536w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/luu-niem-16x12.jpg 16w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037.jpg\" alt=\"\" class=\"wp-image-15884\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037.jpg 1600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037-600x450.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037-768x576.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037-1536x1152.jpg 1536w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/310585679416714982037-16x12.jpg 16w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035.jpg\" alt=\"\" class=\"wp-image-15885\" srcset=\"https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035.jpg 1600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035-600x450.jpg 600w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035-768x576.jpg 768w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035-1536x1152.jpg 1536w, https:\/\/isd.neu.edu.vn\/wp-content\/uploads\/2025\/11\/400428362360460299035-16x12.jpg 16w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>GS. Ajay K. Manrai ch\u1ee5p \u1ea3nh l\u01b0u ni\u1ec7m v\u1edbi c\u00e1c NCS v\u00e0 ng\u01b0\u1eddi tham d\u1ef1 to\u1ea1 \u0111\u00e0m<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right\"><em>Article and photos: Institute for Sustainable Development<\/em><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chi\u1ec1u ng\u00e0y 7\/11\/2025, t\u1ea1i ph\u00f2ng B102, t\u1ea7ng B1, t\u00f2a nh\u00e0 A2, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n \u0111\u00e3 di\u1ec5n ra bu\u1ed5i t\u1ecda \u0111\u00e0m trong khu\u00f4n kh\u1ed5 chu\u1ed7i E-PhD Programme Seminar Series v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cCrafting Excellence: Tips from the Editors of the Journal of Global Marketing \u2013 for Publishing in High-Impact Journals\u201d. Quang c\u1ea3nh Bu\u1ed5i&#8230;<\/p>","protected":false},"author":3,"featured_media":15886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-15877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/15877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=15877"}],"version-history":[{"count":2,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/15877\/revisions"}],"predecessor-version":[{"id":15887,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/15877\/revisions\/15887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/media\/15886"}],"wp:attachment":[{"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=15877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=15877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isd.neu.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=15877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}