Hien Ngoc Nguyen, Hoang Ngan Vu, Huy Viet Hoang and Phuong Tran Huy<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n DOI 10.1108\/SRJ-01-2024-0038<\/span><\/p>\n\n\n\n \u00a9 Emerald Publishing Limited, ISSN 1747-1117<\/span><\/p>\n\n\n\n SOCIAL RESPONSIBILITY JOURNAL<\/span><\/p>\n\n\n\n Purpose<\/strong> \u2013 This study aims to examine the relationship between corporate social responsibility (CSR) and worker turnover rate (WTR) and worker turnover cost (WTC) in Vietnamese garment companies, using the mediating role of symbolic image dimensions (SID) of employer image and the moderating role of unemployment rate.<\/p>\n\n\n\n Design\/methodology\/approach<\/strong> \u2013 This study uses Signaling Theory and Job Embeddedness Theory as theoretical frameworks to examine the mediating role of SID and the moderating role of the unemployment rate on the link between CSR and WTR, as well as the associated cost. Data from 119 Vietnamese garment companies are analyzed using structural equation modeling \u2013 AMOS software.<\/p>\n\n\n\n Findings<\/strong> \u2013 The findings suggest that CSR has a direct adverse effect on the WTR and an indirect effect on WTC through WTR. The results also indicate a direct relationship between the level of CSR adopted by companies and workers\u2019 perception of the symbolic attributes of their company\u2019s employer image as sincere, innovative, competent and prestigious. This, in turn, leads to a reduced rate of worker turnover. In addition, this study discovers the moderating influence of the region\u2019s unemployment rate on the correlation between companies\u2019 CSR and WTR.<\/p>\n\n\n\n Practical implications<\/strong> \u2013 The results indicate that companies should view CSR as a strategic tool to obtain better performance by achieving a win-win state of affairs with their workers. It also implies the influence of external economic factors on the relationship between CSR and worker turnover.<\/p>\n\n\n\n Originality\/value<\/strong> \u2013 This study contributes to the literature by highlighting the economic benefits of CSR and the SID. Keywords<\/strong> Corporate social responsibility, Turnover rate, Symbolic image dimensions, Turnover cost<\/p>\n\n\n\nReceived 16 January 2024
Revised 29 April 2024
Accepted 25 June 2024<\/pre>\n\n\n\nAbstract<\/h3>\n\n\n\n