Prof. Dr. Nguyen Thi Tuyet Mai has been appointed as an Editorial Board Member of The Journal of Asian Business and Economic Studies (English Edition, Scopus – Q1).
Professor Nguyen Thi Tuyet Mai currently works at the Institute for Sustainable Development, National Economics University. She holds a PhD in Marketing from the National University of Singapore (NUS). Professor Mai has developed and delivered numerous courses on marketing and research methodology (both qualitative and quantitative research) for training programs at both undergraduate and postgraduate levels.
Her primary research interests include consumer behavior, macromarketing, and entrepreneurship. Her research has been published in prestigious journals, including the Journal of Business Venturing, Journal of International Marketing, Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Marketing Theory and Practice, Journal of Asia-Pacific Business, and Young Consumers.
