Lecturer, Faculty of Marketing
Dr. Nguyen Hoang Linh
Dr. Nguyen Hoang Linh has been a lecturer at the National Economics University (NEU) since 2023. Dr. Linh currently teaches Marketing for undergraduate programs at NEU and other universities in Hanoi.
Dr. Nguyen Hoang Linh's main research area is Consumer Behaviour. His research has been published in prestigious international journals, such as Organizations and Markets in Emerging Economies, Young Consumers, and Sustainability.
Academic Qualifications
- 2022: Ph.D. in Management Science, University of Lille, France
- 2015: Master's in Business Administration, IESEG, Lille, France
- 2011: Bachelor's in Business Administration (Tourism and Hospitality), Hanoi Open University
Teaching
- Marketing
Research Areas
- Consumer Behaviour
Research Publications
- Nguyen, M. T. T., & Nguyen, H. L. (2017). Antecedents of the intention and behavior toward purchase of counterfeit luxury goods in an emerging economy: A study of young Vietnamese consumers. Organizations and Markets in Emerging Economies, 8(2), 207–224.
- Nguyen, M. T. T., Nguyen, L. H., & Nguyen, H. V. (2019). Materialistic values and green apparel purchase intention among young Vietnamese consumers. Young Consumers, 20(4), 246–263.
- Nguyen, M. T. T., Phan, T. H., Nguyen, H. L., Dang, T. K. T., & Nguyen, N. D. (2019). Antecedents of purchase intention toward organic food in an Asian emerging market: A study of urban Vietnamese consumers. Sustainability, 11(17), 4773.
Contact
- Email: linhngh@neu.edu.vn
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