Dr. Nguyễn Hoàng Linh is a Marketing lecturer at the National Economics University. He earned his PhD in Management Science from the University of Lille, France. He currently teaches undergraduate and graduate courses at the National Economics University, including Digital Marketing, Digital Marketing Data Analysis, and Contemporary Management Theory.

Dr. Nguyễn Hoàng Linh’s primary research interests focus on consumption culture and consumer experience, encompassing the experiences of vulnerable groups such as young consumers and migrants, as well as customer experiences in various contexts such as tourism and digital consumption. His research has been published in leading academic journals, including Journal of Travel Research, Current Issues in Tourism, and Young Consumer. Dr. Nguyễn Hoàng Linh also actively participates in major international conferences such as the Academy of Marketing Science, Macromarketing, Advances in Consumer Research, and ANZMAC. He is currently a member of the Association for Consumer Research (USA) and serves as a reviewer for prominent journals such as Journal of Innovation and Product Management, Journal of Consumer Marketing, and Journal of Economics and Development.

In addition to teaching and research, Dr. Nguyễn Hoàng Linh contributes to and provides consultancy for domestic and international organizations such as the Ministry of Justice, USAID, JICA, and UNDP, focusing on training and sustainable development. He also supervises doctoral candidates in the English-language E-PhD program at the National Economics University.