Senior Lecturer - Associate Professor of Marketing
Assoc. Prof. Dr. Nguyen Vu Hung
Dr. Nguyen Vu Hung is an Associate Professor of Marketing at the National Economics University (NEU). The Associate Professor received his Ph.D. in Marketing from Georgia State University, USA, in 2011.
His main research areas relate to sustainable development issues in consumer behavior, social networks, and supply chains. He is also interested in research in public administration.
The Associate Professor's research works have been published in prestigious international journals, such as Sustainable Development, Asia-Pacific Journal of Marketing and Logistics, the International Journal of Consumer Studies, Asia Pacific Journal of Business Administration, and Crime Law and Social Change.
Academic Qualifications
- 2011: Ph.D. in Marketing, Georgia State University
- 2006: Master's in Marketing, University of North Alabama
- 2000: Bachelor's in International Business, Foreign Trade University
Teaching
- Marketing Theory
- Supply Chain Theory (Master's and Doctoral)
- Research Methods (Undergraduate and Postgraduate)
Research Areas
- Sustainable Development
- Consumer Behavior
- Supply Chain
- Administration
Research Publications
- Gillespie, J., Van Nguyen, T., Nguyen, H.V. et al. Exploring a Public Interest Definition of Corruption: Public Private Partnerships in Socialist Asia. J Bus Ethics 165, 579–594 (2020).
- Nguyen, Y.T.H. and Nguyen, H.V. (2020), “An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence“, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 1, pp. 231-249.
- Hung V. Nguyen; Thang V. Nguyen; Cuong H. Nguyen; Anh T. Ha (2019), Impacts of decentralisation on quality and satisfaction: evidence from city bus service in Vietnam, International Journal of Services, Economics and Management (IJSEM), Vol. 10, No. 3, 2019.
- John Gillespie, Thang Nguyen, Canh Le, Hung Nguyen; From “Weak” to “Strong” Sustainability: Protesting for Environmental Justice in Vietnam. Journal of Vietnamese Studies 1 August 2019; 14 (3): 1–42.
- Nguyen, M.T.T., Nguyen, L.H. and Nguyen, H.V. (2019), “Materialistic values and green apparel purchase intention among young Vietnamese consumers“, Young Consumers, Vol. 20 No. 4, pp. 246-263.
- Nguyen, HV, Nguyen, CH, Hoang, TTB. Green consumption: Closing the intention‐behavior gap. Sustainable Development. 2019; 27: 118– 129.
- Nguyen, TV, Nguyen, HV, Vu, C, Le, CQ. Sense making of policy processes in the transition economy of Vietnam. Public Admin Dev. 2018; 38: 154– 165.
- Nguyen, H.V., Nguyen, H.T., Deligonul, S. and Cavusgil, S.T. (2017), “Developing visibility to mitigate supplier risk: the role of power-dependence structure“, Asia-Pacific Journal of Business Administration, Vol. 9 No. 1, pp. 69-82.
Contact
- Email: nguyenvuhung@neu.edu.vn
- Google Scholar: Nguyen Vu Hung
- CV: File
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