Prof. Dr. Nguyen Thi Tuyet Mai
Dr. Nguyen Thi Tuyet Mai is a Professor at the National Economics University, responsible for teaching Principles of Marketing, Marketing Management, Marketing Research, and Branding for domestic and international training programs at both undergraduate and postgraduate levels.
The Professor has experience teaching research methodology courses for doctoral programs and training courses on Marketing and Management for domestic and international organizations. The Professor's main research areas are consumer behavior, macromarketing, and business entrepreneurship.
The Professor's research works have been published in prestigious international journals, including Journal of International Marketing, Journal of Marketing Theory and Practice, Journal of Macromarketing, Journal of Business Venturing, Organizations and Markets in Emerging Economies, Young Consumers, Journal of Asia-Pacific Business, and Journal of Public Policy & Marketing.
In addition to teaching and research activities, Professor Nguyen Thi Tuyet Mai also participates in consulting projects for domestic and international companies/organizations, such as the World Bank, UNIDO, Ministry of Industry and Trade, MARD, VNPT, and EVN, UNDP.
Academic Qualifications
- 2003: Ph.D. in Marketing, National University of Singapore
- 1995: MBA, Boise State University
- 1983: Bachelor's in Economic Planning, National Economics University
Teaching
- Research Methods (quantitative and qualitative)
- Writing Skills (doctoral program)
- Behavioral Research Methods (undergraduate program)
- Marketing (MBA & undergraduate)
Research Areas
- Consumer Behavior
- Macromarketing
- Business Entrepreneurship
Notable Publications
- Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Holt, D, Nguyen, T.T. Mai, & Shultz, C. (2021), “Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers,” Journal of Public Policy & Marketing, online 2021 (https://doi.org/10.1177/0743915620976563).
- Nguyen, T.T. Mai, Nguyen, H. Linh, & Nguyen, V. Hung (2019), “Materialistic values and green apparel purchase intention among young Vietnamese consumers,” Young Consumers, 20 (4), 246-263.
- Nguyen, T.T. Mai, Rahtz, D.R., & Shultz, C.J. (2014), “Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam,” Journal of Macromarketing, 34 (1), 28-44.
- Nguyen, T.T. Mai & Smith, K. (2012), “The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society,” Journal of Macromarketing, 32 (1), 47 – 55.
- Tambyah, S.K., Nguyen, T.T. Mai, & Kwon, J. (2009), “Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy,” Journal of Marketing Theory and Practice, 17 (2), 175-187.
- Keh, H.T., Nguyen T.T. Mai, & Ng, H.P. (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,” Journal of Business Venturing, 22 (4), 592-611.
- Nguyen, T.T. Mai, Kwon, J., Lantz, G., & Loeb, S. (2003), “An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam,” Journal of International Marketing, 11 (2), 13-35.
Contact
- Email: tuyetmaisdh@neu.edu.vn
- Google Scholar: Nguyen Thi Tuyet Mai (PhD. NUS)
