Senior Lecturer of Business & Management

Prof. Dr. Nguyen Thi Tuyet Mai

Dr Nguyen Thi Tuyet Mai is a Professor at the Institute for Sustainable Development, National Economics University. Dr Mai has developed and delivered a number of courses in marketing for undergraduate and postgraduate students, and research methodology (both qualitative and quantitative research) for PhD students. She has also conducted many academic research projects and consulting projects for various institutions and organizations in Vietnam. Her research has been published in reputable journals such as Journal of Business Venturing, Journal of International Marketing, Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Marketing Theory and Practice, Journal of Global Responsibility, Journal of Asia-Pacific Business, Asia-Pacific Journal of Marketing and Logistics, and Young Consumers. Dr Mai also has several books/book chapters published by Springer, Palgrave Macmillan, and Kluwer Academic.

Academic Qualifications

  • 2003: Ph.D. in Marketing, National University of Singapore
  • 1995: MBA, Boise State University
  • 1983: Bachelor's in Economic Planning, National Economics University

Teaching

  • Research Methods (quantitative and qualitative)
  • Writing Skills (Ph.D. Programs)
  • Behavioral Research Methods (undergraduate programs)
  • Marketing (MBA & undergraduate)

Research Areas

  • Consumer Behavior
  • Macromarketing
  • Business Entrepreneurship

Notable Publications