
Prof.Dr. Nguyen Thi Tuyet Mai
Senior Lecturer
Professor Nguyen Thi Tuyet Mai
Education
2003: PhD in Marketing, National University of Singapore
1995: MBA, Boise State University
1983: Bachelor in Economic Planning, National Economics University
Research interests
Consumer Behavior, Macromarketing, Entrepreneurship.
Biography
Dr Nguyen Thi Tuyet Mai is a Professor at the Institute for Sustainable Development, National Economics University. Dr Mai has developed and delivered a number of courses in marketing for undergraduate and postgraduate students, and research methodology (both qualitative and quantitative research) for PhD students. She has also conducted many academic research projects and consulting projects for various institutions and organizations in Vietnam. Her research has been published in reputable journals such as Journal of Business Venturing, Journal of International Marketing, Journal ofMacromarketing, Journal of Public Policy & Marketing, Journal of Marketing Theory and Practice, Journal of Asia-Pacific Business, and Young Consumers. Dr Mai also has several books/book chapters published by Springer, Palgrave Macmillan, Macmillan International – Red Globe Press, and Kluwer Academic.
Selected publications
Nguyen, N.B., Nguyen, M.T.T. and Nguyen, M.B. (2023), “Understanding of consumers’ inconspicuous luxury consumption practices in Vietnam: an exploratory study from an ethical perspective”, Journal of Global Responsibility, 14 (3), 295-309.
Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Holt, D, Nguyen, T.T. Mai, & Shultz, C. (2021), “Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers,” Journal of Public Policy & Marketing, online 2021.
Nguyen, T.T. Mai, Nguyen, H. Linh, & Nguyen, V. Hung (2019), “Materialistic values and green apparel purchase intention among young Vietnamese consumers,” Young Consumers, 20 (4), 246-263.
Nguyen, T.T. Mai, Rahtz, D.R., & Shultz, C.J. (2014), “Tourism as Catalyst
for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam,” Journal of Macromarketing, 34 (1), 28-44.
Nguyen, T.T. Mai & Smith, K. (2012), “The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society,” Journal of Macromarketing, 32 (1), 47 – 55.
Tambyah, S.K., Nguyen, T.T. Mai, & Kwon, J. (2009), “Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy,” Journal of Marketing Theory and Practice, 17 (2), 175-187.
Keh, H.T., Nguyen T.T. Mai, & Ng, H.P. (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,” Journal of Business Venturing, 22 (4), 592-611.
Nguyen, T.T. Mai, Kwon, J., Lantz, G., & Loeb, S. (2003), “An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam,” Journal of International Marketing, 11 (2), 13-35.
Teaching
Research Methodology (qualitative research, quantitative research), Academic Writing (PhD level), Marketing Management (MBA level), Behavioral Research Method and Marketing Principles (Bachelor level).
More information
Link to Google Scholar:
Email: tuyetmaisdh@neu.edu.vn; mainguyen@ktpt.edu.vn