Nguyen Vu Hung, PhD

Associate Professor of Marketing

 

Education

2011: Ph.D. in Marketing, Georgia State University

2006: M.A. in Marketing, University of North Alabama

2000: B.A. in International Business, Foreign Trade University

Biography

Dr. Nguyen Vu Hung is Associate Professor of Marketing at National University of Economics (NEU). He obtained his PhD in Marketing at Georgia State University, USA in 2011. His research interest includes sustainable development issues in consumer behaviors, social networks, and supply chain. He is also interested in research in public governance. His publication appears in several international journals including Sustainable Development, Asia-Pacific Journal of Marketing and Logistics, the International Journal of Consumer Studies, Asia Pacific Journal of Business Administration, Crime Law and Social Change, among others.

Recent publications

Gillespie, J., Van Nguyen, T., Nguyen, H.V. et al. Exploring a Public Interest Definition of Corruption: Public Private Partnerships in Socialist Asia. J Bus Ethics 165, 579–594 (2020). https://doi.org/10.1007/s10551-018-04101-8.

Nguyen, Y.T.H. and Nguyen, H.V. (2020), “An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence“, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 1, pp. 231-249. https://doi.org/10.1108/APJML-10-2019-0612.

Hung V. Nguyen; Thang V. Nguyen; Cuong H. Nguyen; Anh T. Ha (2019), Impacts of decentralisation on quality and satisfaction: evidence from city bus service in Vietnam,
International Journal of Services, Economics and Management (IJSEM), Vol. 10, No. 3, 2019. https://doi.org/10.1504/IJSEM.2019.103171.

John Gillespie, Thang Nguyen, Canh Le, Hung Nguyen; From “Weak” to “Strong” Sustainability: Protesting for Environmental Justice in Vietnam. Journal of Vietnamese Studies 1 August 2019; 14 (3): 1–42. doi: https://doi.org/10.1525/vs.2019.14.3.1.

Nguyen, M.T.T., Nguyen, L.H. and Nguyen, H.V. (2019), “Materialistic values and green apparel purchase intention among young Vietnamese consumers“, Young Consumers, Vol. 20 No. 4, pp. 246-263. https://doi.org/10.1108/YC-10-2018-0859.

Nguyen, HV, Nguyen, CH, Hoang, TTB. Green consumption: Closing the intention‐behavior gap. Sustainable Development. 2019; 27: 118– 129. https://doi.org/10.1002/sd.1875.

Nguyen, TV, Nguyen, HV, Vu, C, Le, CQ. Sense making of policy processes in the transition economy of Vietnam. Public Admin Dev. 2018; 38: 154– 165. https://doi.org/10.1002/pad.1839.

Nguyen, H.V., Nguyen, H.T., Deligonul, S. and Cavusgil, S.T. (2017), “Developing visibility to mitigate supplier risk: the role of power-dependence structure“, Asia-Pacific Journal of Business Administration, Vol. 9 No. 1, pp. 69-82. https://doi.org/10.1108/APJBA-05-2016-0052.

Fields of Research

Sustainable Development, Consumer Behavior, Supply Chain, Governance.

Teaching

Marketing Theories, Supply Chain Theories (master and PhD), Research Methods (undergraduate & postgraduate)

Further details

(CV attached)

(Link to Google Scholar)

https://scholar.google.com/citations?user=AiMIJjkAAAAJ&hl=en