The research project “Mechanism to transform attitudes toward environmental issues into green product purchase for the sustainable development in Vietnam” (Code: 502.02-2016.07) was conducted by a group of researchers led by Asso. Prof. Nguyen Vu Hung according to the Decision No. 116/QĐ-HĐQL-NAFOSTED from 7/2017 to 7/2019. Sponsored by National Foundation for Science and Technology Development.

Summary

The research project has revealed a number of theoretical and empirical results in terms of concepts of green consumption, literature review of green consumption and research gaps, some empirical research results of green consumption in general and for different groups of consumers, especially in green apparel products in Vietnam, including:

• Some mechanisms to transform green purchase intention to behaviors
• Frameworks of green purchase behavior of young consumers
• Materialism and green apparel purchase intention of young consumers.

The research has made several recommendations and implications for policy makers in Vietnam. The project has been finalized with extraordinary outputs including 02 published articles in SSCI-indexed peer-reviewed journals, 01 in a Scopus one, and other books and training products.