As the oldest marketing journal in the field, the Journal of Retailing has been shaping retailing and marketing scholarship for over a century. What is the journal looking for, and how can you position your research for successful publication? In this session, Professor Breugelmans will discuss the journal’s mission and vision, highlight current research opportunities, and share practical insights into developing impactful and relevant retail marketing scholarship.

Date: November 4, 2026

Time: 15:00–16:00 CET / 09:00–10:00 ET

Where:

As always, the workshop will be held fully online, with approximately 45 minutes of presentation followed by 15 minutes of Q&A.