National Economics University
E-PhD Programme Seminar Series
A Choice Based Model of Product Design
by
Prof. Sanjoy Ghose
Judith H. and Gale E. Klappa Endowed Professor of Marketing
University of Wisconsin – Milwaukee, USA
Time and Venue
Time: 16:00 – 17:00
Date: Thursday, 5th March 2026
Venue: Room 15.01, Level 15, Building A1, National Economics University
207 Giai Phong Road, Hanoi, Vietnam
Abstract
We develop an integrated model of product design and choice where the starting point is meta-attributes instead of discrete features. The model can capture the potentially rich interactive effects of meta-attributes on choice. This model is founded on a multivariate copula that is used to integrate the marginals representing components of choice from multiple distributions. Our model provides a better goodness-of-fit and out-of-sample predictions than related benchmarking models.
About presenter (short bio)
Sanjoy Ghose is Judith H. and Gale E. Kallpa Endowed Professor of Marketing in the University of Wisconsin – Milwaukee, USA. Professor Ghose specializes in modeling consumer perceptions and consumer choice. His current research focuses on modeling issues in areas such as competitive market structure analysis, models of business analytics, pricing, optimum product design and the marketing-manufacturing interface. Dr. Ghose has published 70 academic papers. His articles have appeared in the three top (UT Dallas) Marketing journals that publish quantitative research papers: Marketing Science, the Journal of Marketing, the Journal of Marketing Research, including a single-authored paper in the Journal of Marketing Research.
In addition his articles have appeared in Production and Operations Management Journal (a UT Dallas journal), the Journal of Business, Marketing Letters, International Journal of Research in Marketing, Journal of Advertising Research, Computers & Operations Research, Omega, Journal of Business Research, International Journal of Forecasting, European Journal of Operational Research, Communications in Statistics: Theory and Methods, Journal of Retailing, among others. Dr. Ghose has also served as a reviewer for the National Science Foundation (NSF) on the subject of forecasting by using neural networks. He is a member of the Institute of Operations Research and Management Sciences (INFORMS). He is an Editorial Board Member of the Journal of Business Research and the Journal of Marketing Analytics. He has been awarded the Izzet Sahin Memorial Research Award from the Lubar College on four occasions: in 1994, 2007, 2016 and 2022.
About series
This seminar series is part of the E-PhD Program at National Economics University. It targets PhD students, early-career researchers, and senior faculty who find interested in doing research in the areas of economics, business, management, and other inter-disciplinary fields of social science. The series is a platform for the wider research community to exchange ideas, networks and collaborations.
Contact details
Nguyen Hoang Linh
Seminar series coordinator
Room 15.01, Level 15, Building A1
Institute for Sustainable Development
National Economics University
207 Giai Phong Road, Hanoi, Vietnam
